Privacy Policy

1. Information We Collect

When you create an account or use Mello's AI-powered sports analytics and entertainment tools, we may collect the following types of information:

Personal Information

• Name
• Email address
• Phone number (if voluntarily provided)
• Account login details

Usage Information

• Activity on the Website (features used, pages visited)
• AI tool interactions and saved parlay concepts
• Device information (IP address, browser type, operating system)
• Cookies and similar tracking technologies

Payment Information (If Applicable)

• Payments for premium features or subscriptions are processed securely by third‑party payment providers.
• We do not store full credit card details.

2. How We Use Your Information

We use the information we collect for purposes including:

• Providing and improving the Mello platform and user experience
• Delivering AI-generated sports analytics and entertainment content
• Managing user accounts and authentication
• Processing subscription or feature payments (if applicable)
• Sending service updates, announcements, or optional promotional emails
• Ensuring compliance with our Terms & Conditions
• Analyzing Website performance and usage to improve functionality

You may opt out of promotional emails at any time.

3. Cookies and Tracking Technologies

Mello uses cookies and similar tracking tools to:

• Improve functionality and performance
• Enhance user experience
• Personalize content and recommendations
• Analyze traffic and usage patterns

You can manage cookie preferences through your browser settings or via any cookie settings provided on our Website. Some features may not function properly if cookies are disabled.

4. Sharing of Information

We do not sell, rent, or trade your personal information to third parties.

We may share limited information with:

• Service providers, such as payment processors, analytics platforms, and hosting partners
• Security or legal authorities, if required to comply with the law, protect our rights, or address fraud or abuse

Any third parties we work with are required to protect your information and use it only for authorized purposes.

5. Your Choices and Rights

Users have control over their personal information. You may:

• Access, update, or delete your account information at any time
• Request deletion of your data by contacting us
• Opt out of promotional emails using the "unsubscribe" link
• Manage cookie preferences through your browser or our Website tools

6. GDPR Compliance

While Mello Sports is based in the United States, we aim to respect and align with the principles of the European Union's General Data Protection Regulation (GDPR).

If you are located in the EU, you have the right to:

• Request access to the personal data we store about you
• Request correction or deletion of your data
• Request restrictions on how your data is processed
• Object to certain types of processing
• Request data portability, when applicable
• Be notified of any significant data breaches involving your personal data

To exercise any of these rights, please contact us at support@mellosports.com.

7. Data Security

We use reasonable administrative, technical, and organizational measures to protect your information. However, no online system is perfectly secure, and we cannot guarantee absolute security.

8. Children's Privacy

• Mello is not intended for use by individuals under the age of 13.
• We do not knowingly collect personal information from children.
• If we become aware of such data being collected, we will delete it promptly.

9. Updates to This Privacy Policy

• We may update this Privacy Policy periodically.
• The updated version will be posted on this page with a revised effective date.
• Continued use of the Website following updates constitutes acceptance of the new policy.

10. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us at: support@mellosports.com