Cookie Policy

1. What Are Cookies and Similar Technologies?

Cookies are small data files stored on your device (computer, tablet, or mobile) when you visit a website. They help websites function, enhance performance, and remember preferences.

We also use similar technologies such as:

• localStorage and sessionStorage (for storing preferences and session data)
• Device identifiers used for analytics

Cookies may be:

• First-party: Set directly by Mello
• Third-party: Set by service providers supporting our platform
• Session-based: Deleted when you close your browser
• Persistent: Remain until manually deleted or expired

2. Why We Use Cookies and Similar Technologies

We use cookies to ensure our Website functions properly, improve user experience, and analyze usage patterns. Cookies used by Mello fall into these categories:

A. Strictly Necessary Cookies

These cookies are essential for the basic operation of the Website. They cannot be disabled because they enable:

• Secure login and authentication
• Account access
• Session management
• Feature functionality relied upon for parlay building and user profiles

Examples include:

• Authentication tokens for secure user sessions
• Session identifiers stored in localStorage for tool continuity

Without these, you may not be able to log in or access key platform features.

B. Functional Cookies

These enhance usability and provide a more personalized experience.

Examples:

• Preferences for saved parlays
• Draft data for parlay builder tools
• User settings for theme, display options, or feature toggles

These may be stored in your browser's localStorage or sessionStorage.

C. Analytics & Performance Cookies

These help us understand how users interact with the Service so we can improve it.

We may collect data such as:

• Page views and navigation paths
• Usage of features like the AI Parlay Builder
• Interaction patterns and performance benchmarks

Analytics data is used only to improve platform performance. We do not use analytics data for advertising or cross-site tracking.

D. Targeting or Advertising Cookies

Mello does not use targeting cookies, ad networks, or cross-site advertising identifiers.

3. Third-Party Cookies and Services

We work with trusted third-party providers who may set cookies as part of delivering core services.

Third-party services may include:

Authentication & Infrastructure Partners

Services that securely manage login tokens and user authentication

Analytics Providers

Tools used to understand usage patterns and improve platform performance

Hosting & Performance Services

Hosting platforms or CDNs that optimize site speed and reliability

These third parties may set their own cookies according to their privacy policies. We ensure they meet industry standards for security and data protection.

We do not share your information with advertisers or allow third-party tracking for marketing purposes.

4. How We Manage Data from Cookies

Data Flow & Use

Cookies help support:

• User sessions and login persistence
• Performance monitoring and analytics
• Saving user preferences and draft parlay data

Retention

• Authentication/session data persists until you sign out
• LocalStorage data persists until you manually clear it
• Analytics data may persist for up to 2 years for aggregated performance insights

Security

We use:

• HTTPS encryption
• Secure, HTTP-only cookies for sensitive data
• Industry-standard security controls

We do not store payment card numbers or sell user data.

5. Your Choices and Controls

You control how cookies are used.

In-App Controls

You may:

• Manage certain preferences directly through your account
• Delete saved drafts or stored preferences
• Sign out to end authentication sessions

Browser Controls

Most browsers allow you to:

• Block cookies
• Delete cookies
• Clear localStorage/sessionStorage
• Enable "Do Not Track" (which we honor where applicable)

Note: Blocking essential cookies may affect Website functionality.

Account Deletion

Deleting your account removes associated personal data stored by us. To request deletion, contact support@mellosports.com.

6. Updates to This Policy

We may update this Cookie Policy periodically to reflect:

• Changes in our technology
• Legal or regulatory requirements
• Updates to our platform or features

We will post updates on this page with a new effective date.

7. Contact Us

If you have questions about this Cookie Policy or how we use cookies, please contact us: privacy@mellosports.com